The Library

Field guides, for operators.

What we write, ship, and reference internally when we build for clinics. Four editions. Free to claim. Nothing held back.

Field Guide No. 01Playbook

The Med Spa Marketing Playbook

How top-performing clinics stay the name on everyone's tongue.

A step-by-step breakdown of how top-performing clinics attract new patients, generate reviews, and stay visible locally without discounting their way into it or cheapening the brand they've built.

Inside
  • Local visibility — the 3 channels that compound
  • Review velocity without begging patients for them
  • Messaging that filters out price shoppers
  • A patient-acquisition rhythm that runs itself
Field Guide No. 02Handbook

Beauty Clinic Membership Handbook

Build a membership program that earns while you sleep.

How to structure, price, and launch a membership program that creates predictable monthly revenue and keeps patients coming back on a schedule you can actually operate.

Inside
  • The three membership tiers that consistently convert
  • Pricing math for recurring revenue you can forecast
  • Onboarding scripts your front desk can run
  • Retention signals that flag churn before it happens
Field Guide No. 03Systems Manual

Med Spa Operational Foundations

The operating system running clinics that scale.

The systems, processes, and benchmarks that separate clinics running smoothly from clinics held together by duct tape and good intentions. Written for owners who want the practice to work without being there every shift.

Inside
  • Front-desk SOPs that survive staff turnover
  • Financial benchmarks at the $500K, $1M, $2M marks
  • Scheduling rhythms that stop the calendar chaos
  • The hiring rubric that actually weeds out the wrong fits
Annual Report · 2026Industry Report

The 2026 Aesthetics Industry Report

What's working. What's changing. Where the revenue is going.

A breakdown of the trends, benchmarks, and operational patterns separating the clinics that are scaling from the ones that are stuck. Built from real industry data and operator interviews.

Inside
  • Revenue benchmarks the top clinics are hitting right now
  • Operational gaps most common at the $500K – $1M range
  • Patient retention rates that separate growth from plateau
  • The systems the fastest-growing clinics all share